Position: B2B Digital Marketing Manager

Type: Full-time - Remote

Working days and hours: M-F 9:00am est - 5:00 pm est


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Key Responsibilities:

  • Develop and implement comprehensive digital marketing strategies to increase in-store sales for our products at retail and restaurant chains.
  • Collaborate with the design team to create engaging and effective content for various digital marketing channels.
  • Work with the media buyer to set up, manage, and optimize digital ad campaigns across multiple platforms (e.g., social media, search engines, display networks).
  • Understand each of our customers' consumer base to leverage for optimal content creation and messaging.
  • Create written content with support of tools that communicates our products’ benefits clearly to customers that can be used in various marketing forms (e.g. social ads, emails, etc.)
  • Analyze performance data from digital ad campaigns and content, using insights to optimize and improve future marketing efforts.
  • Conduct market research to identify trends, customer preferences, and competitive activities to inform marketing strategies.
  • Monitor and report on the performance of digital marketing campaigns, providing regular updates and actionable recommendations to senior management.
  • Manage and oversee the company's online presence, including website, social media accounts, and online store.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices, and implement them as appropriate.
  • Coordinate with sales and operations teams to ensure marketing efforts align with overall business goals and objectives.
  • Develop and maintain relationships with key stakeholders, including retail and restaurant partners, to support collaborative marketing efforts.
  • Oversee and manage the digital marketing budget, ensuring efficient and effective use of resources. 




  • Bachelor’s degree in Marketing, Business, or a related field.
  • A Master’s degree or relevant certification is a plus.


  • 5+ years of Proven experience as a Digital Marketing Manager or similar role.
  • Experience in developing and implementing digital marketing strategies for products in retailer chains.
  • Experience in the USA market is a plus.


  • Fluency in spoken and written English is a must
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal abilities.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, Klaviyo, etc.).
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Creative mindset with a keen eye for detail.

Personal Attributes:

- Self-motivated with a passion for digital marketing.

- Ability to thrive in a fast-paced and dynamic environment.

- Results-oriented with a focus on achieving and exceeding goals.


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